Swad Zindagi Ka – Nakoda

Objective
Nakoda approached us with a simple precise objective – increase the brand engagement and create a higher recall value for the brand. As such, after many brainstorming sessions, we zeroed in on the idea of making a video for them as it’s the most consumed form of content right now on the internet.

Execution
Nakoda always prefers catering to family values and beliefs. Swad Zindagi Ka is all about valuing and celebrating little joyful moments of life. Be it a father’s hug or appreciation at work, anything that brings joy out of small (unexpected) moments in life describes “Swad Zindagi Ka” moment.

With Swad Zindagi Ka, Nakoda aimed at creating a direct and hearty connection with their audience. We helped them weave a story which was relatable, emotional and cute in nature which eventually helped Nakoda establish themselves as a family value brand.

The Swad Zindagi Ka Video

The Swad Zindagi Ka Moment Contest
As an extension to the video communication, we also launched a social media contest for Nakoda, where they asked people to share their favorite #SwadZindagiKa moments using the hashtag, and as a gratification they’d be giving one lucky winner a chance to RELIVE that specific moment and also a chance to feature in their next experience video. The campaign was spread across Facebook, Twitter and Instagram

The Result
Through #SwadZindagiKa moment contest, Nakoda received overwhelming entries from the participants where some of them have actually written 200-300 word stories to describe the best moment of their life.
The video crossed 2Lac views on YouTube within 5 days of its launch and the total views as of now stands at 353,735+.
On Facebook, the video amassed more than 19,000 reactions to date.
The #SwadZindagiKa campaign perfectly managed to extract the feelings that we all have for those little things in life that give us immense joys, thus making Nakoda a relatable name with happiness.