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Surprisingly all brands which were successful in their ATL and BTL campaigns are failing miserably in their Digital communication. The reason can be found in the history of communication itself – medium changes and so the treatment. Let’s ask ourselves whether

YouTube has an extensive certification program that many creators don’t know about. The main objective of this YouTube certification program is to educate individual YouTube creators and companies looking to grow their YouTube channel or help others in complete YouTube

The current video landscape is being transformed by the confluence of technological innovations and consumer behavior shifts. As an industry, we have reached a critical inflection point to understand the on-going convergence between traditional TV and digital video ―what does