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The social media landscape is changing so rapidly, and over time, it’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world. Three billion people - around 40% of the world’s population - now use social

Snapchat has added a new option to its 'Swipe Up' ad tools, with 'Swipe Up to Call' ads which drive direct phone calls from the ad in-app.     Up till now, Snapchat advertisers have been able to drive website visits, extended video views and app installs