India beyond metropolitan cities is now the new focus area for brands across the spectrum. There are companies that have created a niche for themselves in regional media communication. In this episode we spoke to Alice Guram, Shailesh Goyal and Shishir Somani on their perspective in this area.
Charu Raizada Speaks to Alice Guram, Shailesh Goyal and Shishir Somani on new age Media in Tier 1 & 2 cities.
