Radha Radhakrishnan speaks to Piali Dasgupta of Columbia Pacific Communities on role of communications in emerging business verticals.

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Radha Radhakrishnan speaks to Piali Dasgupta of Columbia Pacific Communities on role of communications in emerging business verticals.

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The concept if ageing gracefully is fast gaining currency in India. There are many organisations that are now giving it a professional assistance. Radha Radhakrishnan speaks to Piali Dasgupta of Columbia Pacific Communities to understand how a structured public relations approach is being used to build a narrative around a community that needs to be built.