Facebook and Snapchat Add New Super Bowl-Themed Visual Tools
Super Bowl LIV is coming up this weekend, and both Facebook and Snapchat have launched some new visual features to help users get involved in the action and show their support. First off, on Facebook - The Social Network is adding a new
B2B Content Marketing Benchmarks, Budgets and Trends 2020 [Infographic]
Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to a specialized understanding of key elements, content provides an
4 Must-Have Tools to Help You Create Amazing Social Media Content
As a marketer, you generally have a range of different goals that you're concurrently working towards at any given time. Those could include boosting brand awareness, generating more leads, increasing conversions, etc. In a social media context, in order to achieve
Snapchat’s ‘Bitmoji TV’ Will be Launched This Weekend
After we got our first glimpse of the coming option earlier in the month, Snapchat has now confirmed that its new Bitmoji TV offering will be launched this weekend to all users. As first reported by TechCrunch, 'Bitmoji TV' will make the custom Bitmoji avatars of you and
10 Marketing Predictions from Top Experts for the Decade Ahead [Infographic]
Are you wondering what the future has in store for the way you market your business? Want to know what the top experts in the marketing arena think lies ahead for the next decade? The team from Marketo recently reached out to some
Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census
With the 2020 US Census getting underway this month, the Census Bureau has been working with social platforms to stop the spread of misleading information which could hinder its capacity to capture accurate information. As a result of these efforts, last month, Facebook announced
Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic]
This will no doubt be of interest, and will likely spark debate among social media industry watchers. Back in October, Instagram launched its new @Creators account, through which it's aiming to share insider insights and tips to help people make the most
Instagram Officially Begins Testing of DMs in Its Desktop Version
This will be welcome news to many Instagram marketers. After the functionality was first spotted in testing in February last year, Instagram has now confirmed that it will begin a small rollout of direct message access through the web-based version of its
Snapchat Releases Latest Update of Trending Topics [Infographic]
Do you know what 'Vlogmas' is? According to Snapchat, Vlogmas is: "A Christmas tradition in which vloggers gear up for Christmas and get viewers into the holiday spirit by posting a video each day of December." This is just one of the trends highlighted
5 Habits for Successful Social Media Managers in 2020
The social media landscape is changing so rapidly, and over time, it’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world. Three billion people - around 40% of the world’s population - now use social
8 Tips for Social Media Customer Service [Infographic]
Okay, it's 2020, and social media platforms have now played a significant role in our interactive process for the better part of two decades. If you've not considered how your business can utilize social media for improved customer service and
Tips to write a great social media bio for your brand [Infographic]
When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have changed since then, with new products, new focus, a different strategic approach. Updating your brand bio