ROI Centric Digital Campaigns!
As the world is evolving and moving towards the digital era, brands, right from FMCG to Heavy Machinery are moving with the flow. It’s a mandatory change that we are evolving in else our product will become obsolete. To gain
DIGITAL MARKETING TRENDS IN 2020
Technology has turned the world into a world wild village in charge of effectively connecting people from all different countries and cultures. Allocating information is more available than it ever has before, making it much easier to achieve brand awareness or
11 Digital Marketing Trends in 2019 – PAA
PAA in 2019 for Digital Marketing Personalisation, Automation and AI led conversations (PAA) - winning formulae for Digital Marketing in the year 2019. As 2019 approaches, the digital marketing landscape is witnessing a dramatic shift. There are many new digital marketing
#BreastOverRest – iBreastExam
Challenge:Everyone knows that cancer is a deadly disease. Everyone is scared of it. But when it comes to Breast Cancer, this fear is missing. People are woefully ignorant or unaware about the Breast Cancer Detection exams. iBreastExam wanted to do
Swad Zindagi Ka – Nakoda
ObjectiveNakoda approached us with a simple precise objective – increase the brand engagement and create a higher recall value for the brand. As such, after many brainstorming sessions, we zeroed in on the idea of making a video for them as it’s the most
Canapure Canola Oil
Challenge: Canapure is a Canola Oil brand fairly new in the market, making a name for itself. The primary objective or challenge was to make people aware about the existence of a healthy oil brand in the market. We wanted to
Do You Even Care? – iBreast Exam
Challenge:iBreast Exam is an innovative and exemplary breast cancer detection device. Developed by UE Lifesciences, the brief was simple – to create awareness on breast cancer and encourage people to opt for an early breast cancer detection. The Problem: In the course
Routes 2 Roots
Challenges Given: Routes 2 Roots is a Non-Profit & Non-Commercial Organization striving to offer the knowledge of different forms of Arts like that of Dance and Music through digital medium by launching its first interactive classes for school children, known
Mothers Against Flu – Sanofi Pasteur
Challenges Given:Mothers Against Flu (MAF), an initiative by Sanofi Pasteur, Indiawas willing to increase awareness about flu through Indian mothers. The mission of MAF was to spread awareness and provide mothers a platform to discuss ways to protect children. Solutions Adopted:•
Designing a Social Media Strategy
On social media, the word “engagement” is used so often, that it's almost become a buzzword. But while most of the buzzwords come and go, real engagement is a long-phase play. While many brands think they’re doing it right, but
How Content is different for every Social Media Platform?
The most important aspect of Content Marketing is content is not the same for all social media platforms. All social platforms should not be treated equally with respect to the content we share on them. Whenever planning a social strategy, always