Radha Radhakrishnan is in conversation with Atul Sharma on how the PR industry is reinventing itself to remain pertinent.
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The public relations industry is going through a critical phase where it is required to constantly reinvent itself in order to stay relevant to the clients. What are the dynamics that are forcing a paradigm shift to the way this industry has been conducting so far? Radha Radhakrishnan tries to find out all the answers in her chat with Atul Sharma, President, PRCAI.
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