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Team
Board of Directors
Advisory Board
Newsroom
Services
Search Engine Optimization
Social Media Optimization
Website Development
Search Engine Marketing
Branding
Online Reputation Management
Motion Graphics
Audio Visual Film
Influencer Marketing
Clients
Industry Insights
Interviews
Career
Blog
Contact Us
About us
Team
Board of Directors
Advisory Board
Newsroom
Services
Search Engine Optimization
Social Media Optimization
Website Development
Search Engine Marketing
Branding
Online Reputation Management
Motion Graphics
Audio Visual Film
Influencer Marketing
Clients
Industry Insights
Interviews
Career
Blog
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Competitive Activity
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Advertising Objective and Campaign KPIs
Target Market Demographic/Psychographic, Attitude/Lifestyle
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Sales by Month – category
Purchase / usage cycle
Yearly Sales
Campaign Specific
External Factors (Consider sales promotion, DM, Trade Support)
Previous Success/Failing (Factors which contributed to (or prevented) objectives being met, Level of success / shortfall)
Creative consideration (any mandatory elements you expect to see, or any production budget restrictions that result in media executions that have to be avoided?)
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What are the business goals (e.g. increase market share, sales target increase etc)
What outcome do we want from our communication activity? (e.g. a visit to a website, go in-store, trial product, text response etc)
Who do we want to engage, who are we talking to? (e.g demographics, define their mindset towards our product, our competitors, the product category etc)
What problems, barriers, beliefs do our target customer have with the product, service or brand?
Are there any factors that should be taken into account (e.g. regional, seasonal, legislation,mandatories etc)