NAKODA, a dairy and edible oil brand has been with us for more than a year. In this period, we increased number of its online fans. We also managed to create a new identity for the brand, namely – Swad Zindagi Ka. With 2 digital films, we ensured digital presence of the brand is well taken care of.
“Swad Zindagi Ka”, was an endeavour to associate Nakoda with every moment of small happiness that we experience in our lives. In the two videos that we conceptualized, we can evidently see how small things in life provide us immense happiness. In same way, our communication stated that every small moment of happiness is a Swad Zindagi Ka moment. Hence associating the brand Nakoda with moments of happiness.