To me digital is ‘power’ and then ‘empowering’
The COVID-19 pandemic has changed the way businesses have been addressing issues and problems. In these times of uncertainty, agility is the key driver.The inherent entrepreneurial approach of businesses and communities is rising up to face the challenges is a
Content marketing should be used to create long term brand value instead of instant ROI
Content Marketing has assumed greater significance with brands making it an integral part of their marketing plans. It’s a cost-effective way to connect with the audience in creative ways to ensure long lasting impression. Debdatta Das, Head of Content Strategy (Digital),
Digital is redefining what makes a story compelling clone
The emergence of digital communication platforms has enabled corporates to quickly sense changing market trends and continuously evolve in response. It has also fueled their imagination to accelerate innovation and discover new possibilities. Abhishek Sinha, Director, Digitales spoke to Dinesh Joshi,
Digital Intervention is Shaping up Business Communication
The COVID-19 pandemic has forced the corporate to announce drastic measures, which has led to an overnight change in the way the communication is done. Abhishek Sinha, Director, Digitales spoke to Kalpana Ravi, Communication Coach on how digital intervention is
Big Feather Entertainment
A 360° full-service entertainment agency, Big Feather Entertainment is a client that aims to spread high and wide across all the verticals of the event, entertainment and corporate industry and aims to be the pioneering brand that comes to mind
Mother Dairy Canada
Mother Dairy, a Canada based dairy products brand recently went through a major rebranding and they chose Digitales to help them achieve the same. Right from giving the brand a new look to redesigning its entire product line; we made sure
UE Life Sciences
UE Life sciences' flagship product iBreastExam is the most innovative life-saving device invented in recent times. The objective for them is crystal clear; make women and people in general aware of Breast Cancer everywhere. Some of the most successful campaigns
Trigyn Technologies
Trigyn being a listed company we had provided a deep online cleansing of their reputation after their scuffle with the income tax department. We had minutely scanned their digital presence and helped them rebuild their brand online. Being a listed company we
Facebook and Snapchat Add New Super Bowl-Themed Visual Tools
Super Bowl LIV is coming up this weekend, and both Facebook and Snapchat have launched some new visual features to help users get involved in the action and show their support. First off, on Facebook - The Social Network is adding a new
B2B Content Marketing Benchmarks, Budgets and Trends 2020 [Infographic]
Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to a specialized understanding of key elements, content provides an