NAKODA, a dairy and edible oil brand has been with us for more than a year. In this period, we have not only been able to increase the number of their online fans but also managed to create a new identity for the brand, namely – Swad Zindagi Ka. With 2 digital films being shot for the brand, we have ensured the digital presence of the brand is well taken care of.
With “Swad Zindagi Ka”, our endeavor was to associate Nakoda with every moment of small happiness that we experience in our lives. In the two videos that we conceptualized for them, we can evidently see how small things in life provide
us immense happiness. In same way, our communication stated that every small moment of happiness is a Swad Zindagi Ka moment, thereby associating the brand Nakoda with moments of happiness.