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Snapchat has added a new option to its 'Swipe Up' ad tools, with 'Swipe Up to Call' ads which drive direct phone calls from the ad in-app.     Up till now, Snapchat advertisers have been able to drive website visits, extended video views and app installs

Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. So here are some trend predictions