Tips to write a great social media bio for your brand [Infographic]
When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have changed since then, with new products, new focus, a different strategic approach. Updating your brand bio
22 Instagram Stats You Need to Know in 2020 [Infographic]
Will Instagram be a key platform of focus for your social media marketing efforts in 2020? Instagram continued its rise in 2020, adding more users and expanding its offering - be it through new stories additions, eCommerce tools, updates for IGTV and more. And as
Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]
So what's cool with the kids, and what is likely to be the key trends of note among younger audiences in 2020? Given that some 73% of 18 to 24 year-olds use Snapchat, its data insights likely provide some indication, and this
Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos
It's taken a while, but Snapchat is now moving forward with its new 'Snapchat Scan' ad-option, which will enable users to 'scan' a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald's
LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays
Should you be running ads or publishing content over the holidays? The instinctive logic is probably that you shouldn't - people are spending more time with family, sharing updates with friends. They likely want a break from work-related posts and material.
5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]
Are you looking for ways to get ahead of the competition in 2020? Want to know the up and coming social media networks that may be worth your time and money? The team from Red Website Design share five rising social media platforms
4 Key Social Media Trends to Watch in 2020
Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. So here are some trend predictions
Twitter Publishes 2020 Marketing Calendar for Strategic Planning
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach and planning your next campaigns in line with the big events that are on
6 Marketing Tools we’re Thankful for This Year
As we eagerly count down the last few days until Thanksgiving, the Industry Dive marketing team is practising our own form of thanks-giving. And while we could make a long list of tools we use every day, I was more curious
4 Steps for Creating a Solid Social Media Strategy
A social media strategy is demanding to stand out from your competition and make a mark on social media. Here are the 4 steps you can follow to create the ultimate social media marketing plan that will help you reach your
Designing a Social Media Strategy
On social media, the word “engagement” is used so often, that it's almost become a buzzword. But while most of the buzzwords come and go, real engagement is a long-phase play. While many brands think they’re doing it right, but
How Content is different for every Social Media Platform?
The most important aspect of Content Marketing is content is not the same for all social media platforms. All social platforms should not be treated equally with respect to the content we share on them. Whenever planning a social strategy, always