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Technology has turned the world into a world wild village in charge of effectively connecting people from all different countries and cultures.

Allocating information is more available than it ever has before, making it much easier to achieve brand awareness or advertise your business. And since the internet is such a strong tool that can be used to achieve ROI, providing in digital marketing cannot be neglected.

Therefore, to keep up with your competition then you must keep up with the trends. Take a moment to think critically about the impact of change in technology to your business. And then take advantage of the successful existing business techniques that are out there as well as try to predict where technology is going to go in the future.

That being said, we’d like to share 12 digital marketing trends for 2020 you should watch out for:

1. Chat bots Take Off

Digitales Chatbot

Many companies will continue using a chatbot, they’re effective software programs that interact with website visitors and customers. Chat bots communicate naturally with people viewing the site and can answer their questions in real-time.

Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for.

2. Use of Private Messaging Apps

Messaging App

As 2020 approaches, many companies will start shifting their focus on how to better utilize private messaging apps. Smartphone apps like WhatsApp, Viber and WeChat are already gaining popularity. And instead of using emails, companies are adopting the use of private apps as well as private messaging groups.

3. Increased Use of Artificial Intelligence

The name “Artificial Intelligence” is exactly how it sounds; it refers to robots or machines having the ability to work like humans. AI uses a combination of different features such as chatbots and voice assistants to quickly find answers.

For instance, Alexa and Siri are voice assistants that provide excellent customer care. Just like a human, they can take orders from the users and work behind the scenes on their behalf.

4. Hyper-Targeted Advertising

Hyper Target Ads - Digital Trends 2020

Companies use digital ads to market their products, but have you ever come across an online ad that was straight up annoying or had nothing to do with you? Not only do online consumers tend to ignore these ads, but they may also end up hating the product and doing everything in their power to stay away from the brand.

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