Facebook Messenger could be back on the App!
Facebook Messenger has always been your most trusted and go to medium for chatting. But since the time Facebook developed a new app for messenger admit it, you actually hate it. Because first of all you don’t want to leave your facebook profile. Second of all the application is too heavy, it consumes a lot of space and RAM in your phone. So even though you might have it on your phone, you keep clearing data and cache every now and then. Now Facebook earlier forced you to get messenger downloaded on your phone. It is trying to win the customers back.
Facebook initially had its messaging tools integrated into the main platform, but spun them out into Messenger back in 2014, controversially forcing users to download Messenger to maintain connection with their friends. That gave Facebook a whole new, multi-million (now billion) user platform, but the company was largely criticized for the play, and the Messenger app was savaged by reviewers as a result.
According to Facebook (via The Verge):
“We are testing ways to improve the messaging experience for people within the Facebook app. Messenger remains a feature-rich, stand-alone messaging app with over a billion people using it monthly to connect with the people and businesses they care about most. We do not have any additional details to share at this time.”
Facebook could be building a challenge for itself – if users don’t have to switch to Messenger, maybe Facebook is tasking itself to make the Messenger app more appealing, with new tools and features designed to continue to draw users in. Or it could be trying to better balance on-platform engagement across the two apps – while Messenger use has been rising, engagement within Facebook’s main app has, reportedly, been in decline. By enabling messaging on Facebook, maybe it loses some engagement on Messenger, but gains some on Facebook, better balancing its overall time spent, and augmenting its subsequent ad potential across the two.