Social Media is very useful in our day-to-day life. When starting a business, it’s important to have your own social media presence. Social Media helps your business to grow digitally & creates awareness among netizens. There are certain tools designed so that, we can smoothly start our business journey on social media. In this post, we will look at a few tools that you can use to help grow your business online.
1. Instant Username
First things first, while setting up your social media account. You need to set up a Username that can be used for all the social media platforms. Consistency is important for branding, and it’s not ideal to have a different username on Instagram and Twitter.
It’s challenging to find a unique & unclaimed username these days. To make your work easy, you can try using a service like the newly launched Instant Username. This tool automatically lets you see what names are available on every social media platform. There are other apps similar to this, but Instant Username is one of the only that doesn’t show a ridiculous amount of ads and also works on mobile devices.
Next thing which is most important is Content. Searching content to share on social media can be tricky, especially when you are first starting out. It makes more difficult to find, good content when you are not well versed in that field. You will be spending most of the time, in other sections of the business.
Since content consumes more time, it’s better to get organized & optimize time precisely. When it comes to finding content, Quuu makes the process very easy. With Quuu, you can set up your interests and get daily updates on trending articles in your industry. This makes it easy, to find content to share with your audience on social media.
The next task includes keeping track of your online presence & people having conversations with your brand. This tool “Notify” can help you to track the conversations around your brand. This tool syncs with your current messaging system (e.g. Slack). It also alerts relevant channels immediately when your brand’s name is mentioned online.
You can set Notify to alert you whenever your brand is mentioned on Facebook, Twitter, Reddit, on blogs. This tool saves your time by making sure that you don’t have to search for brand’s mention manually on social media every day.
Your content marketing strategy should be accurate when you launch and determining what topics to write about. Also, to create graphics about and shoot videos in relation to is just as important as the actual creation process.
We advise you to spend some time on BuzzSumo, getting to know what types of articles are gaining the most traction on social media channels. This will help you set your content marketing strategy going forward. BuzzSumo will show you what articles get the most social reach, and better enable you to figure out where there are gaps in your industry.
5. Facebook Lead Ads
Most businesses see a heavy first week right after they launch, but leads & interest dribble back to a normal rate over time. If you want to keep those inquiries flowing in, you should try your hand at a Facebook Lead campaign at once.
Facebook Lead Ads qualify potential customers by pre-filling in their information. This information is which they have already provided to access Facebook. This means that whenever a lead comes in, you can be confident that your potential customer will be on the other end of the phone. Lead Ads can be a great way to kick-start your social media marketing efforts and gain some bang start to your business.
These are just some of the many tools available to help Brands, make the most of their digital marketing efforts. This can be hugely beneficial in the initial launch phase of your business. Hopefully, this article can help set you on the right track. Do share your views regarding this article in the comments section below.
You can also read about how to manage your Social media more efficiently.